behind the key
from idea to reality in 10 keys
1. the journey...
The Gomez de Zamora family journey in the textile industry started at the beginning of the 1960s.
With his characteristic unrelenting perseverance, Grandfather Gomez de Zamora packed his bags and crossed the border in search of new projects.
His know-how enabled him to overcome all barriers, becoming a pioneer and opening a market that is revered across the globe today.
Tenkey is the continuation of his journey, defined by years of experience, hope and the desire to sustain this project which loyally reflects our vision of the fashion world.
"The art of selling is a difficult career. In the end, the only ones who make it are those with a champion’s spirit: strong will and perseverance"Clemente Gómez de Zamora Martín (1913 - 1992)
2. why tenkey
The Tenkey commandments: a particular way of understanding the development of a product, where the key lies in function, use and contribution to personal style. It is “the key to style”. It is the perfect mix between the elegant rigidity of the Anglo-Saxon culture and the natural spontaneity of the Spanish culture.
Tenkey incorporates all the experience acquired throughout the years by the OGOZA group in its ten keys to style, seeing the production process through to the very last detail, meticulously selecting the materials and paying special attention to the garment’s versatility.
Following the premise “OLD IS THE NEW NEW”, Tenkey is rooted in classic fabrics and traditional tailoring to create garments with informal inspiration, one that seeks unstructured elegance and unique style through lack of definition.
3. vision and mision
Our vision is to transform Tenkey into an aspirational and important brand — a brand for those who understand the specific value of a product — thereby consolidating a new traditional style of clothing.
Tenkey’s mission is to review and redefine the standout pieces of men’s wardrobe from the 1960s, identifying these classic basics in order to re-interpret their form, fabric and detail within the new traditional style so that they become timeless.
Coat
- Pure wool/cashmere fabric.
- Natural horn button.
- Classic 3-button closure.
- Horizontal buttonhole on the cuffs.
- Embroidered logo at the bottom of the collar in a distinguished way.
- Contrasted inner and under collar.
- Metal zip.
- Back vent for better adaptation to the body.
- Integrated handkerchief in front pocket.
- Lapel side pockets.
- Fitted.
Oxford shirt
- Button-down collar.
- Long-lasting Oxford cotton fabric.
- Light wash, typical of Tenkey garments.
- Inside detail at the bottom of the collar and yoke.
- Revised fit to combine comfort and defined elegance.
- Key logo to certify our style.
- Reinforced button stitching and sportier tailoring.
- Back button on collar to attach tie.
- Hanger on back and functional bellows.
- Contrast last horizontal buttonhole.
- Contrast reinforced side seam.
White shirt
- Two-strand poplin fabric.
- Enzymatic light wash? Softened to achieve used effect.
- Semi-open collar and woven without locking to combine elegance and comfort.
- Key logo to certify our style.
- Reinforced button stitching, and sportier tailoring.
- Back button on collar to attach tie.
- Hanger on back and functional bellows.
- Contrast last horizontal buttonhole.
- Contrast reinforced side seam.
Blazer
- Two buttons on front to establish the traditional harmony between shirt and tie.
- Revised width of lapel and classic flap typical of classic tailoring.
- Tailoring of sleeve, chest and shoulder following artisan tailor technique.
- Double back vent for better fit to the body.
- Button sewn with reinforcement and stitches according to traditional manufacturing to achieve durability and resistance.
- Metal zip.
- Integrated handkerchief in breast pocket.
- Open buttonhole on sleeve.
- Trimmed interior and lining to give the garment the distinctive touch of the New Traditional gentleman.
Chinos
- Long lasting 100% medium-weight cotton.
- Treated to achieve a sober and elegant look.
- Open side seams.
- Inner tailoring according to traditional tailoring.
- Fitted with trouser bottom leg width of 17.5 cm.
- Central stitch with lapel and interior button.
- Reinforced belt buckle.
Jeans
- Lycra denim fabric for greater movement.
- Water-treated fabric respecting its original look in order to create unique wear over time.
- Lightly softened to reduce the rigidity of the fabric.
- Inner tailoring typical of formal trousers.
- Copper buttons and rivets, according to traditional fashion.
- Open side seams for a more uniform and attractive wear.
- Identifying patch in leather with metallic key as a sign of authenticity.
- Yoke and vivid hues to give this garment a very different aspect.
Cardigan
- Benchmark Tenkey-style garment.
- 100% Merino wool.
- Quality button and reinforced stitching.
- Junction studied to provide harmony with the shirt and tie in line with the New Traditional.
- Key logo.
- Fitted.
- Revised ribbed cuffs, waist and lapel.
Jumper
- 100% Merino wool.
- Smaller collar according to traditional tailoring.
- Revised width of cuffs and waist.
- Key logo.
- Fitted to complete look with jacket and bow tie.
Plush sweat
- Traditional tailoring at the cuffs, collar and waist depending on its university origin.
- Tenkey inside detail.
- Key logo.
- Original width of sleeves.
- Traditional triangular sewing at the collar.
- 100% cotton fabric suitable for all seasons.
- Light wash.
- Mended seams minimising the thickness of the finishes.
Raincoat
- Semi-technical cotton with polyamide.
- Horn button.
- Metal hanger.
- Classic collar closure.
- Traditional shirt collar.
- Fitted.
- Back vent.
Coat
- Pure wool/cashmere fabric.
- Natural horn button.
- Classic 3-button closure.
- Horizontal buttonhole on the cuffs.
- Embroidered logo at the bottom of the collar in a distinguished way.
- Contrasted inner and under collar.
- Metal zip.
- Back vent for better adaptation to the body.
- Integrated handkerchief in front pocket.
- Lapel side pockets.
- Fitted.
Raincoat
- Semi-technical cotton with polyamide.
- Horn button.
- Metal hanger.
- Classic collar closure.
- Traditional shirt collar.
- Fitted.
- Back vent.
Cardigan
- Benchmark Tenkey-style garment.
- 100% Merino wool.
- Quality button and reinforced stitching.
- Junction studied to provide harmony with the shirt and tie in line with the New Traditional.
- Key logo.
- Fitted.
- Revised ribbed cuffs, waist and lapel.
Plush sweat
- Traditional tailoring at the cuffs, collar and waist depending on its university origin.
- Tenkey inside detail.
- Key logo.
- Original width of sleeves.
- Traditional triangular sewing at the collar.
- 100% cotton fabric suitable for all seasons.
- Light wash.
- Mended seams minimising the thickness of the finishes.
Oxford shirt
- Button-down collar.
- Long-lasting Oxford cotton fabric.
- Light wash, typical of Tenkey garments.
- Inside detail at the bottom of the collar and yoke.
- Revised fit to combine comfort and defined elegance.
- Key logo to certify our style.
- Reinforced button stitching and sportier tailoring.
- Back button on collar to attach tie.
- Hanger on back and functional bellows.
- Contrast last horizontal buttonhole.
- Contrast reinforced side seam.
Jumper
- 100% Merino wool.
- Smaller collar according to traditional tailoring.
- Revised width of cuffs and waist.
- Key logo.
- Fitted to complete look with jacket and bow tie.
White shirt
- Two-strand poplin fabric.
- Enzymatic light wash? Softened to achieve used effect.
- Semi-open collar and woven without locking to combine elegance and comfort.
- Key logo to certify our style.
- Reinforced button stitching, and sportier tailoring.
- Back button on collar to attach tie.
- Hanger on back and functional bellows.
- Contrast last horizontal buttonhole.
- Contrast reinforced side seam.
Chinos
- Long lasting 100% medium-weight cotton.
- Treated to achieve a sober and elegant look.
- Open side seams.
- Inner tailoring according to traditional tailoring.
- Fitted with trouser bottom leg width of 17.5 cm.
- Central stitch with lapel and interior button.
- Reinforced belt buckle.
Blazer
- Two buttons on front to establish the traditional harmony between shirt and tie.
- Revised width of lapel and classic flap typical of classic tailoring.
- Tailoring of sleeve, chest and shoulder following artisan tailor technique.
- Double back vent for better fit to the body.
- Button sewn with reinforcement and stitches according to traditional manufacturing to achieve durability and resistance.
- Metal zip.
- Integrated handkerchief in breast pocket.
- Open buttonhole on sleeve.
- Trimmed interior and lining to give the garment the distinctive touch of the New Traditional gentleman.
Jeans
- Lycra denim fabric for greater movement.
- Water-treated fabric respecting its original look in order to create unique wear over time.
- Lightly softened to reduce the rigidity of the fabric.
- Inner tailoring typical of formal trousers.
- Copper buttons and rivets, according to traditional fashion.
- Open side seams for a more uniform and attractive wear.
- Identifying patch in leather with metallic key as a sign of authenticity.
- Yoke and vivid hues to give this garment a very different aspect.
5. new traditional
The Tenkey collections offer a causal elegant or smart casual look, with the clear intention of consolidating the New Traditional style.
The personality and functionality of the design are key in the combination of its garments. It is the essence of the classic gentleman who dresses himself according to the ten iconic garments that define men’s wardrobe, with the typical accessories of formal tailoring: bow ties, cufflinks, pointed tip ties, waistcoats, etc.
For this reason, inspiration is timeless at Tenkey, as it flows between the past and the present, blending traditional elegance with a contemporary context.
It is a totally timeless spirit that comes from a new way of understanding masculine elegance: the New Traditional.
6. position
Tenkey was created to cross borders, spreading its austere style around the world.
Tenkey is not extreme in its ideas or in its products. Its distinctiveness is therefore based on the simplicity of its garments, and the details on each item that are not only functional but also bring real value in the mind of the consumers with high standards, due to their relevance.
The balance between quality and value is the basis of the development of any product, without pointless obsessions, and with the clear objective of satisfying a target group that is trying to get away from obvious luxury and is looking for new ideas with personality and authenticity, and at a reasonable price.
7. shops
Going into a Tenkey shop feels like time stopping for just a moment. It is the stage where the brand is interpreted. They are unique spaces that relocate us to a journey which is about to begin. Items like suitcases, trunks, barber razors and old watches are the travel companions of our garments.
As if caught in a time capsule, in the shops we find a corner dedicated to the barber shops of days long past.
They are magical spaces that take us back to times and places that are familiar to us because they have always been there.
8. Barber shop
1. Prepare and clean the skin with a cleansing tonic (removes impurities and any dead skin).
2. Open the pores by bathing in hot water for 5-10 min. Apply a special oil for a smoother shave and moisturise the skin (leave it on for 2-5min).
3. Apply shaving cream with a brush, making sure to massage and exfoliate at the same time. Continue shaving and always maintain tension in the area to be shaved to avoid undesired movements of the blade.
4. Clean the remains of foam and close the pores by bathing in cold water (2-5 min). Apply aftershave, etc.
9. COMMANDMENTS
We don't understand any garment in Tenkey without thinking about the motivation that leads us to make this process as summarized in the Decalogue which acts as a guide in everything we do and that has been with us from the past. Roll over the mouse through the keys to discover it.
1.
BORN IN MADRID
CREATED FOR THE WORLD.
2.
WE LIKE FASHION BUT
WE DON’T DEPEND ON IT.
3.
WE GO FOR THE BALANCE OF SUBTLE DIFFERENCES, WITHOUT BEING
EXTREME OR TAKING RISKS.
4.
THE CASUAL ELEGANT SOUL LIVES IN THE
NEW TRADITIONAL MAN.
5.
NOT EVERYONE CAN BE A TENKEY MAN
QUALITY OVER QUANTITY.
6.
FUNCTIONALITY OVER DESIGN, BEING DIFFERENT IS EASY
BEING THE BEST IS HARD.
7.
TIMELESSNESS AS A GUARANTEE OF SUCCESS AND STYLE LIVES IN A TIMELESS PLACE
MUCH MORE THAN A SHOP.
8.
THE TENKEY UNIVERSE
TRADITIONAL ELEGANCE IN A CONTEMPORARY CONTEXT.
9.
THE TENKEY MAN LEAVES HIS BEARD TO SOAK. ELEMENTS AS MASCULINE
AS BEARDS AND MOUSTACHES.
10.
AND A FEELING OF REPRESENTING OUR ORIGEN AND FUTURE. OUR ICON. OUR COLLECTIONS
THE KEY IS OUR RAISON D’ÊTRE.
10. the key. our icon
The key is the symbol of connection between past, present and future. A timeless object with which you can access class, style, good taste, elegance and success.
An icon with which you can open the key points of the brand to the world. In essence, behind every key there exists a modern man.
